Off-White

Virgil Abloh founded the brand in 2012. He describes Off White as "the grey area between black and white as the color off-white" to the fashion world. Abloh founded Off-White as an exploration of branding, the zeitgeist, and expressions of contemporary youth culture. The designer draws on timely inspirations ranging from typography to emotionally significant prints in his ready-to-wear collections. Off-White is an original voice in the modern streetwear.