Ganni

Ganni is a Danish contemporary ready-to-wear fashion brand founded in 2000. It started gaining cult popularity in the late 2010s under the tutelage of husband-and-wife duo Nicolaj Reffstrup and Ditte Reffstrup. the Ganni girl is a state of mind. She is a girl who is confident in her own skin and is relaxed about fashion. She’s not trying too hard, and that is very obvious.