VETEMENTS

VETEMENTS was started in 2014 as a French clothing and footwear "design collective", founded by Georgian fashion designer Demna Gvasalia and CEO Guram Gvasalia. Demna reflects the 'down to earth nature' that he says is reflected in what today's youth wear. Operating from a philosophical and methodological approach to his designs, Demna propelled Vetements to world class status in just three short seasons.